Theatre Development Fund's TDF Stages Online Magazine – New York / October 2017 - present
Editor of Creative Content
Oversee all content for TDF's online theater magazine about shows currently playing in New York City, both on and Off-Broadway.
Freelance Writer and Editor – New York / March 2011 - present
Veteran online writer and editor with a strong track record in driving traffic. Extremely knowledgeable about SEO, social media and fostering engagement. Contribute articles to myriad publications and websites. Currently: New York Magazine, Time Out New York, Mommy Poppins, What Should We Do. Past: Yahoo Parenting, Senior Planet, The Village Voice, the New York Post, Real Simple, Budget Travel, Bon Appetit, Better Homes and Gardens, iVillage, Heeb, Parents.com. Also work as a freelance editor on numerous projects
Show-Score.com – New York / February 2016 - October 2017
Ensured the editorial integrity, quality and accuracy of a site that aims to be Rotten Tomatoes for NYC theater by excerpting and scoring all professional reviews. Managed an eight-person team of off-site freelancers, wrote newsletter copy and blog posts, and maintained show guides.
Theatre Development Fund's TDF Stages Online Magazine – New York / July 2014 – October 2017
Write features for TDF's online theater magazine about shows currently playing in New York City, both on and Off-Broadway. Also assign and edit weekly Commentary posts.
Mommy Poppins – New York / March 2011 – October 2015
Editor - Independent Contractor
Oversaw all aspects of the NYC edition of the national parenting website, including its voice and direction. Assigned and managed daily content schedule, wrote or edited every single post and slide show (more than 500 annually). Regularly strategized with founder on marketing, UI, SEO and traffic. Used social media to increase traffic. Doubled monthly pageviews and increased unique visitors by 50 percent.
Time Out New York Kids – New York / October 2008 – March 2011
Senior Editor Online
Oversaw all aspects of the magazine's website, including its voice and direction. Managed daily content schedule; wrote and built e-newsletters; top edited and contributed to blog; wrote, edited and produced articles and slide shows. Supervised off-site freelancers and in-house staff of five. Strategized with marketing department; met with tech team to improve functionality, search, SEO and troubleshoot issues. Analyzed metrics. Used social media to increase traffic: Launched and maintained Facebook page and Twitter feed. Tripled monthly pageviews and increased unique visitors by 60 percent during tenure.
America Online TV/Moviefone – New York / June 2008 – October 2008
Oversaw all celebrity editorial content for AOL's TV and Moviefone channels. Wrote and produced two daily gossip roundups. Wrote or top edited all celebrity interviews. Programmed TV and Moviefone celebrity main pages. Wrote and built a variety of pop culture-related features and photo galleries. Supervised freelance writers.
Nickelodeon's ParentsConnect.com – New York / July 2007 – May 2008
Managed daily content schedule for Nickelodeon's national parenting Website. Wrote and edited articles; supervised team of off-site editors; met with tech team to improve functionality.
TVGuide.com – New York / November 2005 – July 2007
Oversaw all editorial content for extensive celebrity database. Wrote, edited, fact-checked and produced profiles. Regularly contributed interviews, news items and other articles. Maintained multiple blogs. Authored essays for TV Guide branded books.
New York Magazine - New York / February 2004 - May 2005
Spearheaded coverage of the 2004 New York Fringe Festival: Assigned, edited, fact checked and uploaded reviews. Helped maintain restaurant and bar databases by assigning, editing and uploading profiles. Wrote arts and lifestyle-related features.
American Online - New York / July 2003 - December 2003
Programmed dining and nightlife pages for New York and Philadelphia City Guide pages on daily basis. Managed freelance writers and photographers; edited, copyedited and proofread profiles; wrote copy, headlines and blurbs; created themed roundups.
Heeb Magazine - New York / January 2002 - May 2004
Managed freelance writers; handled submissions; edited features; contributed articles; assisted in copyediting process. Helped extend the Heeb brand by assisting with the Heeb Storytelling Series. Contributed to the overall direction of the publication.
IAG Research – New York/ July 2001 – December 2005
Copyedited and maintained style and quality of questions created for primetime TV-trivia website RewardTV.com, the content end of a market-research firm.
Theatre Direct / Broadway.com – New York/ October 1995 – August 2000
Published column for e-newsletter, created content for interactive online trivia game, edited theatre study guides and drafted correspondence.
The Village Voice – New York / May 1990 – May 1992
Editorial Intern for Theater Section
Wrote articles and reviews, copyedited, fact-checked, performed general office work.
BA Sarah Lawrence College / Liberal Arts - 1994
Skills & Related Activities
References, clips and TV reel available upon request.